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“From our initial meeting, I found Prism to be fully focussed on the clear objectives which were established from the very beginning. Their advice was always fair and frank – their clients’ interests were their top priority. I am happy to recommend Prism and Peter Watson as business brokers.”
John Williams – Needwood Foods
The Marcomms sector has undergone a transformation over the last few years with growing importance of the internet and social media. Traditional advertising has been eroded by the growth in PPC and SEO, and by the increasing use of Facebook , Twitter and Linkedin.
Digital marketing is now at the core of the marketing communications offering, and this change has resulted in a high level of M&A deal activity as practitioners scrabble to acquire digital capability.
Prism have acted for a number of SMEs in the sector and have experience in finding suitable merger targets, and at negotiating the right deal.
In general this sector comprises “people businesses” and it is very unusual for smaller deals not to involve substantial earn-outs. This is a complex and important area and suitable deal experience is essential to ensure that the final consideration is actually realised.
If you would like to have a confidential discussion with one of our Directors of Corporate Finance, then please call us on 01638 743 123.