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“My overriding criterion for making a choice is what is in the best interest of our company as a whole. It is no longer just about a “gut feel” – it is about analysis that backs up the emotions. Such analysis has not only to be objective, grounded in facts and figures, but also to be in tune with the entrepreneur’s own feelings. The Prism Options Review did just that for me – it provided a simple but clear analysis of the industry, the competitors and future prospects in the market along with financial options of MBO, MBI, organic growth, mergers and acquisitions artfully woven into the fabric of the company’s vision, mission, history and shareholding!”
Samit Sengupta – Geologix
The Marcomms sector has traditionally comprised three key groups – Advertising Agencies, Public Relations Agencies and Sales Promotion. More recently Digital Marketing has become key in most sectors and the traditional boundaries between activities are being eroded. We also include ancillary services such as Market Research.
Without doubt the growth expectation in Digital Marketing outstrips all others. Indeed the industry is characterised by some larger players (eg. Omnicom, WPP etc) as well as a host of smaller agencies. Prism have acted for a number of SMEs in the sector and have experience finding suitable merger targets, and at negotiating the right deal.
In general this sector comprises ’people businesses’ and it is very unusual for smaller deals not to involve substantial earn-outs. This is a complex and important area and suitable deal experience is essential to ensure that the final consideration is actually realised.
Prism has worked with a number of clients in the sector and is in regular contact with potential buyers. If you would like to have a confidential discussion with one of our Directors of Corporate Finance, then please call us on 01638 743123.