M&A Insights – Business Profile
First impressions count. The first thing potential acquirers will do is take to the Internet and study your website. Ensure the content is up to date and has suitably contemporary news and customer testimonials… You might also want to adapt the website to project the right image to an acquirer – who may be looking for slightly different things to your customers. Smaller companies often do themselves no favours by their poor presentation to the outside world.
Social media also presents an opportunity to increase your presence to potential acquirers. There are opportunities to stand out from the crowd and these need to be taken.